The all-in-one omnichannel martech platform

Turn your Conversations into Conversions!

Industry

MarTech

Country

Dubai

Company Size

10+

general overview

Sanoflow is an all-in-one omni channel platform for seamless conversational sales, promotional messaging, and enhanced customer service.

Business Challenges

Creating an engaging UI/UX design for the product and website

Platform redesign

Our team completely redesigned the product since the client wanted a universal platform for any niche. We built a new platform architecture and completely reworked the logic of the product functionality.

New advanced features

We have also expanded the product's functionality by adding advanced features. The main focus was on automation. Thanks to this, the product became more competitive and gained a strong foothold in the market.

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Services We Provided

Product Discovery

UX/UI Audit

UI/UX Design

Unparalleled Product Design Lifecycle We Followed

01. Exhaustive discovery and planning

Business and user goals were formalized
Market research was performed
Competitive research was performed
Product personas were described
A customer journey map was created
Main functionality was defined
Tech requirements were set
The scope of work for designers and developers was determined
The project timeline, schedule, and milestones were set
Resources were planned, and a team was gathered
Discovery workshops with stakeholders were conducted
The product concept was finalized

02. Smooth UX/UI design

The design system was created from scratch
Product design concepts were reworked to improve product interaction and set clear logic
Regular internal and client design workshops were conducted to prioritize tasks and agree on design concepts
Information architecture was created to highlight relevant design principles for visuals, functionality, interaction, and navigation
UI kit was created from scratch
Wireframes were created based on new design system elements
Clickable design (hi-fi prototypes) was created
User testing was conducted to collect feedback and make minor improvements

03. Insightful User Testing

Product design was tested in all browsers and extensions
The product was tested for compliance with the design documentation
Product features and functionality were tested
Users’ acceptance testing was conducted
Product compatibility with other software and hardware was tested
Product performance was tested

Personalized approach and technical details

We take a personalized approach to guide the project according to the unique client’s needs.

Product requirements

Discovery workshops

Project and task management

Jira

Design and prototypes

Figma

Project duration

3 months

Team

4 specialists

1 Project manager, 2 UI/UX designers, 1 Design Lead

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Design System

Our team developed the design system for the Sanoflow platform from scratch. We created all the necessary elements for the platform (icons, headings, dropdowns, inputs, etc.) The UI design was supposed to be simple, attractive, and modern. Our team chose the main color of the platform.

Features

01. Omnichannel inbox

This feature helps centralize WhatsApp and additional messaging channels for real-time, effective customer engagement.

02. Broadcast & promotional messaging

Users can quickly expand their reach and drive conversions with targeted broadcast messages sent to their imported contacts. Users can connect with a broader audience and generate more leads with just a few clicks.

03. Conversational workflows & automation

With SanoFlow’s Flow Builder, users can build no-code conversational & business workflows that send rich messages on multiple messengers, plus perform workflow actions like assigning conversations to the right team.

04. Social customer relationship management

Users can seamlessly manage, segment, and analyze customer information with our all-encompassing Social CRM solution.

05. Enquiry management

This feature allows users to organize, prioritize, and follow up on all customer enquiries in one centralized platform.

Results:

Redesigning platform for high user engagement

The culmination of our efforts in designing Sanoflow, an all-in-one omni-channel platform, has yielded remarkable results. Through meticulous design, we’ve delivered a visually stunning and functionally robust platform and website. The integration of advanced features, particularly automation, has not only elevated the platform’s capabilities but has also streamlined user workflows, simplifying interactions. This commitment to user-centricity has translated into an elevated overall experience, fostering increased engagement.

Let’s Drive Results Together!

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