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Marketing Website for the LinkedIn Automation Extension

Unleash the power of LinkedIn automation and save precious time & energy – all for free!

Industry

Marketing & Advertising

Country

Colombia

Company Size

10+ employees

general overview

Linked Automate is a Chrome extension that provides an affordable solution to agencies, salespeople, and recruiters to automate most of their LinkedIn efforts.

Business Challenges

Designing an engaging and high-performing website

Attracting clients

As part of Linked Automate's competitive landscape of LinkedIn automation tools, standing out and reaching the appropriate target audience was paramount. We developed an engaging marketing website that showcased all of Linked Automate's unique features and benefits to target the appropriate audience. It featured user-friendly navigation while simultaneously conveying its value proposition clearly.

Web flow development

Our design team dedicated substantial effort to developing an efficient web flow for the new marketing website. We conducted user research, analyzed user journeys, and incorporated best practices in information architecture and user interface design. This helped us create a seamless and enjoyable user experience that guided visitors from landing on the website to signing up for the service.

Order web flow development!

Services We Provided

Product Discovery

UI/UX Design

Web Flow Development

Personalized approach and technical details

Product requirements

Discovery workshops

Project and task management

Jira

Design and prototypes

Figma

Team

3 Specialists

Project manager, UI/UX designer, Web Flow Developer

Design System

We created a design system for this project from scratch. We developed all necessary elements, including buttons, checkboxes, text fields, text areas, etc. We selected colors suitable for the industry and incorporated them into the brand book.

Web Flow Development

In the development of Linked Automate's web flow, we followed a systematic and user-centric approach. The process involved:

User research

We conducted in-depth user research to understand the needs, preferences, and pain points of the target audience. This information guided our design decisions.

Information architecture

We organized the website's content and features to ensure logical and intuitive navigation, making it easier for users to find what they needed.

User interface design

Our team created a clean and visually appealing interface that emphasized usability. We focused on clear calls to action, making it easy for visitors to take the desired actions.

Results:

Increasing conversions with new marketing website

Our team designed a website for Linked Automate product that became a pivotal tool in increasing conversions and achieving client’s business objectives:

Enhanced user engagement: The new marketing website’s user-friendly design and clear messaging engaged visitors more effectively. Users could easily find information, leading to longer website visits and increased interest in the product.

Improved conversion rates: The streamlined web flow and simplified user journey significantly boosted conversion rates. Visitors found it easier to sign up for Linked Automate, resulting in a substantial increase in new users.

Meeting business goals: The enhanced website contributed to achieving our client’s business goals by attracting more clients and increasing the customer base. It played a pivotal role in expanding the reach and establishing Linked Automate as a valuable solution in the LinkedIn automation space.