During Discovery, we will focus on your business and how it operates. The goal is to gather requirements for the project. A few of the questions we want to answer during this phase:
What you can expect from us by the end:
At this phase, we design intuitive and user-friendly interfaces for your application. During this phase, we:
What you’ll get after the UI/UX design phase:
At this stage, we focus on turning your product vision into a working application. To streamline delivery and reduce time to market, development begins in parallel with the UI/UX design phase.
Our development process includes:
Frontend development — building responsive, user-friendly interfaces.
Backend development — setting up APIs, managing databases, and implementing server-side logic.
Third-party integrations — connecting services such as payment gateways, analytics, and notification platforms as needed.
Version control & team collaboration — using modern tools to manage code, ensure quality, and support coordinated teamwork.
Optional AI integration — embedding features like inventory allocation suggestions, personalized user flows, or natural language interfaces when relevant to your product goals.
Fully implemented frontend and backend
API endpoints and integrated services
Clean, version-controlled source code
Feature documentation
(Optional) Integrated AI features or APIs, if part of your scope
At this stage, our focus is to ensure the application is stable, performs reliably, and is fully prepared for launch. Testing and deployment are executed systematically to support a smooth rollout and long-term maintainability.
Unit testing – validating the behavior of individual components
Integration testing – checking that modules and services interact as expected
User acceptance testing (UAT) – verifying the product meets functional and user requirements
Performance testing – evaluating speed, responsiveness, and scalability under load
(If applicable) AI model testing – ensuring integrated AI features perform consistently and deliver relevant results
Server and environment configuration for production
Platform-specific optimization for App Store and Google Play compliance
Security checks and performance tuning
Once the app is ready, we manage the entire release process — from final configurations and environment setup to publishing and post-launch monitoring — to ensure a seamless transition from development to production.
We offer a post-support phase, where we provide ongoing support by:
With its bespoke nature, Unity is good fit for anyone but with that being said, certain companies will find more value in our services.
New to the industry: Most vendors tend to focus narrowly on their own products, which can quickly become overwhelming if you’re unfamiliar with the nuances of the industry. If you’re new to AdTech, we’ll take the time to understand your business model and niche, then architect a cohesive solution that abstracts away operational complexities—allowing you to focus on growth. When the time comes to scale or transition to a more sophisticated setup, we’ll guide you through selecting the right vendors and partners and ensure a seamless handoff.
Longstanding companies looking to modernize: The AdTech ecosystem has grown increasingly sophisticated, often making it difficult for companies to retrofit their existing workflows to align with evolving standards. In most cases, the technology does not adapt to your business—it requires your operations and sales strategies to conform to it. While that shift may benefit some, it isn’t always the right fit. Unity serves as a strategic bridge, enabling you to participate in AdTech without overhauling your core processes. And when the time comes to fully integrate into the broader ecosystem, we’ll support a seamless and well-orchestrated transition.
Unique selling strategies: Do you monetize your inventory using units beyond impressions—such as by venue? If so, your approach deviates from conventional AdTech models and will demand a customized strategy to ensure effectiveness. A purpose-built solution like Unity is ideally suited for such cases, as it can be tailored from the ground up to align with your specific operational model.
Limited engineering resources: For many companies, a single AdTech solution is rarely sufficient to meet all operational needs. When multiple vendors are involved, the burden of integration and coordination typically shifts to your engineering team—who may lack the capacity or specialized expertise to manage such complexity effectively. With Unity, your team interfaces with just one partner while we handle the intricacies behind the scenes, streamlining implementation and reducing internal overhead.
Yes. Your instance of Unity will be hosted in the cloud and can be accessed via any web browser.
The initial project to build and launch your MVP instance of Unity will be a single flat rate fee. If you are satisfied with the results and would like to continue collaborating, we will switch to a subscription model which will include ongoing maintenance and enhancement work.
Every client is different so we can’t give you a specific number. In general, we will target to launch an MVP version within 6-9 months. Depending on the success of the MVP, we’ll work with you on a timeline for the full scope of the project.
Yes, absolutely. There are different strategies for training so we will work with you on which approach works best. User documentation will be included in all projects. We find peer-to-peer training works best but is dependent on whether your team has the bandwidth to learn and teach each other. We can also discuss instructor led training if necessary.
If working with user data, then we will ensure GDPR compliance and if working with healthcare data, we will ensure HIPAA compliance as well. We’ll use encryption where possible.
