Unity

A Digital-out-of-Home Monetization System Optimized for You
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Overview

Advertising Technology ("AdTech") has become quite complex. Ad Servers, SSPs, DSPs, PMPs, OMSs, and on and on. And once you do your research, you’ll find most of those vendors are following the same standardized guidelines and in the end, offering the same products and features. What do you do if your business deviates from the rest of the standard crowd (your competitors)? You’ll have to add on a second vendor or ask for custom development, both of which will add costs and more points of failure. What if there was a system that was bespoke from the beginning? It can adapt to your situation and grow with you. Small operation with a limited budget? Let’s start with a system that gets the most bang for your buck. Large operation with a large budget? Let’s build a system that squeezes every penny out of the ad space. Unity is more than a service to unify ad tech components into a cohesive system, it’s also about unifying your business and technology into a competitive force to be reckoned with.

Feature Highlights

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Programmatic Direct vs. Real-Time
Unity is designed to utilize both philosophies. There are several factors that impact this decision such as supply/demand and competitive separations. We'll help you figure out the best option for you.
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Competitive Separation
Our competition features will support keeping your competing clients from overlapping. We can implement the separation at multiple levels as well: loop, screen, product, venue, venue group, etc.
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Complex Queries
Our proprietary query builder can be customized to support any targeting parameters you need (including custom spreadsheets), all in a convenient user interface. No technical experience needed.
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Segmentation
Organize targeted inventory into different segments for more complex proposals. This feature also supports prioritized segmentation to avoid same inventory counting in multiple segments.
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Sell the way You want
Sell by impressions, venues, screens, and more. We can also support selling by custom units such as doctors or mechanics.
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Integrations
If necessary, Unity can be integrated with other products such as Broadsign and Salesforce. We can work with any vendor that you need and can even help you research and recommend which vendors to work with.

More

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Inventory Management
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Campaign Management
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Reporting
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Ad Saturation
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"What If" Targeting
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Lat/Long Radius Targeting
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Reservations
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Automated Refreshes
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Detailed Audit History
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Customizations

Meet your Advisor

Hiren is a software engineer who spent 5+ years building, launching, and maintaining a proprietary monetization system for PatientPoint, a digital-out-of-home advertising network for medical facilities. The system helped PatientPoint manage 30,000+ venues, 5+ product lines, $200M in revenue, 30+ advertisers, all while navigating a major acquisition. He's learned a lot during his time there and will be by your side every step of the way.
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What to Expect

A system of this scale and importance can be a scary initiative so we strive to be transparent and upfront every step of the way. These are the standard phases of the project you can expect but like any bespoke offering, we will adapt the process to your situation.

1st

Discovery

During Discovery, we will focus on your business and how it operates. The goal is to gather requirements for the project. A few of the questions we want to answer during this phase:

  • What does your inventory look like?
  • What is your revenue model?
  • How do you operate today?
  • What are your long term goals?
  • What are your timelines?

 

What you can expect from us by the end:

  • Estimated Cost and Timelines
  • Roadmap
  • Risks, if any

2nd

UI/UX Design

At this phase, we design intuitive and user-friendly interfaces for your application.  During this phase, we:

  • Build user flows.
  • Create wireframes to outline the interface layout and user interactions.
  • Design visual mockups focusing on branding, typography, and usability.
  • Conduct usability testing to validate and refine the user experience.

 

What you’ll get after the UI/UX design phase:

  • User flows
  • High-fidelity UI mockups
  • Style guide (typography, colors, components)

3rd

Development

At this stage, we focus on turning your product vision into a working application. To streamline delivery and reduce time to market, development begins in parallel with the UI/UX design phase.

Our development process includes:

  • Frontend development — building responsive, user-friendly interfaces.

  • Backend development — setting up APIs, managing databases, and implementing server-side logic.

  • Third-party integrations — connecting services such as payment gateways, analytics, and notification platforms as needed.

  • Version control & team collaboration — using modern tools to manage code, ensure quality, and support coordinated teamwork.

  • Optional AI integration — embedding features like inventory allocation suggestions, personalized user flows, or natural language interfaces when relevant to your product goals.

What You’ll Receive

  • Fully implemented frontend and backend

  • API endpoints and integrated services

  • Clean, version-controlled source code

  • Feature documentation

  • (Optional) Integrated AI features or APIs, if part of your scope

4th

Testing and Deployment

At this stage, our focus is to ensure the application is stable, performs reliably, and is fully prepared for launch. Testing and deployment are executed systematically to support a smooth rollout and long-term maintainability.

Testing Includes:

  • Unit testing – validating the behavior of individual components

  • Integration testing – checking that modules and services interact as expected

  • User acceptance testing (UAT) – verifying the product meets functional and user requirements

  • Performance testing – evaluating speed, responsiveness, and scalability under load

  • (If applicable) AI model testing – ensuring integrated AI features perform consistently and deliver relevant results

Deployment Preparation:

  • Server and environment configuration for production

  • Platform-specific optimization for App Store and Google Play compliance

  • Security checks and performance tuning

Launch:

Once the app is ready, we manage the entire release process — from final configurations and environment setup to publishing and post-launch monitoring — to ensure a seamless transition from development to production.

5th

Post-Support

We offer a post-support phase, where we provide ongoing support by:

  • Bug fixes and performance improvements.
  • Project performance monitoring.
  • Feature improvements. 
  • Maintenance to ensure compatibility with platform updates and uphold security standards.
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Let’s Drive Results Together!

  • Fill out the form, and we'll respond within 8 business hours.
  • Next, we'll analyze your project and discuss the details.
  • Finally, you'll receive a project proposal with timelines and pricing.
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Get in Touch

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