The user-friendly real estate platform

Connect with the top real estate agents and realtors in your neighborhood instantly!

Real Estate



Company Size

50+ employees 

general overview

AgentScout is a US real estate platform with the most extensive USA agent base.

Business Challenges

Creating a simple and easy-to-use platform for buying and selling real estate

Creating an all-in-one platform

We needed to transform an underperforming site template and general concept into a comprehensive real estate platform for buying and selling property. Our team redesigned the platform with key features like buyer dashboard, seller dashboard, and a robust search algorithm to simplify the real estate process.

Functionality automation

The challenge was to automate the platform's data and location services for a seamless user experience. We integrated real-time data sources and geolocation technology for automatic location detection, ensuring a user-friendly and personalized experience.

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Services We Provided

Product Discovery
UI/UX Design
User Testing

Values we delivered

User-friendly design for high user engagement
Our team prioritized user-friendliness to ensure high user engagement on the Agent Scout platform. By creating an intuitive and aesthetically pleasing design, we encouraged users to interact with the platform seamlessly. This not only enhanced their overall experience but also increased their engagement, leading to higher levels of satisfaction and interaction with real estate agents.
New product architecture for platform simplifying
We revamped the product architecture of Agent Scout, simplifying the platform's structure and making it more accessible to users. This architectural shift allowed users to navigate through the platform with ease, whether they were looking to buy or sell real estate. The simplified design streamlined the user journey, reducing friction in the real estate process and enhancing the overall user experience.

The User-Centered Product Design Lifecycle We Followed

01. In-depth discovery and planning

  • Business and user goals were formalized
  • Market research was performed
  • Competitive research was performed
  • Product personas were described
  • Customer journey map was created
  • Main functionality was defined
  • Tech requirements were set
  • Scope of work for designers and developers was determined
  • Project timeline, schedule, and milestones were set
  • Resources were planned and a team was gathered
  • Discovery workshops with stakeholders were conducted
  • Product concept was finalized

02. Engaging UX/UI design

  • Design system was created from scratch
  • Product design concepts were reworked to improve product interaction and set clear logic
  • Regular internal and client design workshops were conducted to prioritize tasks and agree on design concepts
  • Information architecture was created to highlight relevant design principles for visuals, functionality, interaction, and navigation
  • UI kit was created from scratch
  • Wireframes were created based on new design system elements
  • Clickable design (hi-fi prototypes) was created

03. Valuable user testing

  • Product design was tested in all browsers and extensions
  • Product was tested for compliance with the design documentation
  • Product features and functionality were tested
  • Users’ acceptance testing was conducted
  • Product compatibility with other software and hardware was tested
  • Product performance was tested

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Personalized approach and technical details

Product requirements
Discovery workshops
Discovery workshops
Project and task management
Design and prototypes
Project duration
6 months
5 Specialists
Project manager, Business analyst, UI/UX designer, QA engineer, Design lead





Design System

Agent Scout had the old website template, but the platform lacked a wide admin panel. The design system was built considering 4 personas (admin, agent, buyer, seller). Our team manually developed Gantt charts, check-ins, and checklists. For the buyer, we made a system of convenient house customization. 

We used some already-known icons but made them in corporate style. Unique icons and graphic elements were also developed. We created new components, some headings, dropdowns, inputs, etc. We chose neutral colors for the platform but made the main elements brighter.


01. Admin Dashboard

The admin has a list of agents, area managers, account settings, and help settings on the dashboard. The admin can give certain rights to agents. In the list of agents, the admin has the right to add a new agent and manager. The list of agents is also divided into active agents, need-to-activate agents and blocked agents. There is also filtering in the list of agents for a more convenient search.

02. Buyer Dashboard

At the beginning of using the platform, buyers answer a number of questions (area of ​​purchase, time of moving, type of property, approximate price, number of bedrooms, etc.) that will help them select suitable agents and buy a good property.

When buyers have chosen an agent with whom they want to cooperate, they can contact him and discuss the details of the real estate purchase. The agent, in turn, is looking for suitable options for the buyer.

On the Dashboard, buyers have transaction history, tours scheduling and account settings. Buyers can complete their profiles by adding a photo, mailing address, phone number, etc.

03. Seller Dashboard

On the Dashboard, sellers have a list of proposals where they describe what they want to sell, the property’s condition, the type, the region of sale, etc. They also have transaction history, tours scheduling and account settings. There is also a property preparation section on the seller dashboard.

After sellers describe the property they want to sell, they are offered 3 agents to choose from for further cooperation. An agent can visit the property, assess it, and suggest improvement options to raise the price. 

Sellers can see a list of property improvements (suggested by an agent) on their dashboard. If the seller agrees to the property improvements, the work plan will be presented in the calendar in the form of a Gantt chart.

04. Agent Dashboard

Agents have their own profile page where they fill out the information about themselves (general biography, work experience, recent sales, work schedule, video about themselves, license, certificates, etc.). On the Dashboard, they have a list of clients with the option to schedule an appointment with a specific client. In the Performance section, agents can see their successes and progress in work.

05. Home Sale Proceeds Calculator

Our team has worked hard to create a calculator with which you can calculate the net profit from the sale of your property. If you are selling real estate, you just need to fill in the required fields, and the calculator will calculate how much money you will receive. The results can be downloaded as a PDF document.



Testing was at the core of our approach to ensure the user-friendliness and usability of Agent Scout. Comprehensive testing, including usability, functionality, and performance assessments, played a pivotal role. Real users were engaged to provide valuable feedback, helping us fine-tune the platform’s design and functionality.

Throughout the testing process, we maintained a user-centric focus, constantly iterating based on user feedback. This approach allowed us to create a user-friendly platform that met the highest usability standards. By testing and refining the platform, we ensured that users had a seamless experience when buying or selling real estate with the assistance of top-tier agents.


Designing an easy-to-use platform for buying and selling real estate

Throughout the project, we underwent a profound transformation of the client’s initial concept, simplifying and redesigning it from the ground up. We reimagined the platform’s logic, crafting a streamlined and user-friendly solution. Our team developed the UI/UX design for the platform’s desktop version and key pages for the mobile version. The end result was a platform that met the client’s objectives while being both highly functional and aesthetically pleasing. Overall, the client expressed satisfaction with the work we delivered.

Our Client's Success Stories

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