The online home loan website

A faster, smarter journey to financing your dream home and investment property

Industry

Real Estate

Country

Australia

Company Size

50+ employees

general overview

Yard is a fully-featured online home loan website with a variety of loan offers for investors, construction, bridging loans, and Self-Managed Super Fund (SMSF) loans.

Business Challenges

Creating an easy-to-convert home loan website that makes the loan process clear, fast, and easily accessible in an online environment

Attracting a diverse audience

One of the primary challenges was the need to attract a broader and more diverse audience to the Yard platform. The existing website lacked the user-friendliness and accessibility required to engage potential borrowers from various financial backgrounds and with different loan needs.

To tackle this challenge, our team conducted extensive user research, diving deep into the specific needs and preferences of the target audience segments. By aligning the design with the individual financial goals and preferences of end-users, we aimed to create a more inclusive and lead-generating website, offering a seamless user experience, and ultimately driving higher conversion rates.

User-friendly website design

The existing website was plagued with usability issues, complex navigation, and indecipherable loan offers. Our design team recognized that providing users with an intuitive interface would be essential to meeting project goals. Redesigning the Yard website was necessary to help visitors easily comprehend available loan options, navigate the application process smoothly, and obtain essential support and information.

Here, the challenge was balancing providing all the financial information required and creating an intuitive design to guide users through their loan journey. User-friendliness became one of our central tenets of redesign, making Yard an approachable resource for prospective borrowers.

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Services We Provided

Product Discovery

UI/UX Design

Values we delivered

Updated web design concepts for high user engagement

As we took over visual website representation, our global aim was to create an easy-to-convert home loan website that makes the loan process clear, fast, and easily accessible in an online environment. As a result, our design team created a unified design version that reflects the unique brand identity of our client, delivers exceptional online service to users, and attracts wider audiences.

Reworked UX and web page structure for a smooth user journey

After thorough UX research, we’ve collected enough information to create a new UX strategy. Based on the insights, we built a well-elaborated UX strategy considering all users’ pain points and end needs. We reworked the old web page structure to make the user journey smooth and intuitive. Using top-performing UX design trends and our best design practices, our team created a customized user experience that simplifies every step of the user’s interaction and encourages them to take further action.

The Unparalleled Product Design Lifecycle We Followed

01. Detailed discovery and planning

Business and user goals were formalized
Market research was performed
Competitive research was performed
Product personas were described
Customer journey map was created
Main functionality was defined
Tech requirements were set
Scope of work for designers and developers was determined
Project timeline, schedule, and milestones were set
Resources were planned and a team was gathered
Discovery workshops with stakeholders were conducted
Product concept was finalized

02. Smooth UX/UI design

Design system was created from scratch
Product design concepts were reworked to improve product interaction and set clear logic
Regular internal and client design workshops were conducted to prioritize tasks and agree on design concepts
Information architecture was created to highlight relevant design principles for visuals, functionality, interaction, and navigation
UI kit was created from scratch
Wireframes were created based on new design system elements
Clickable design (hi-fi prototypes) was created
User testing was conducted to collect feedback and make small improvements

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Personalized approach and technical details

Product requirements

Discovery workshops

Project and task management

Jira

Design and prototypes

Figma

Project duration

2 months

Team

4 Specialists

Project manager, Business analyst, UX/UI designers

Wireframes

Design System

For this project, we developed a design system that follows an appropriate style for the financial sector, including system fonts, colors, buttons, fields, icons, and custom elements.

Based on the project requirements, we created a website with visually intuitive interfaces where all messages are friendly and concise. Our team designed user interfaces consistently, using branded elements, custom illustrations, and well-balanced green, white and grey colors.

Features

01. Loan calculator

The Rewisoft team designed different types of loan calculators. Users can estimate savings, deposits, stamp duty fees, equity, potential loan repayments, and borrowing capacity and view the loan terms without effort.

02. Career page

This page displays open vacancies at Yard. We added a testimonials section to this page, which increases trust in the company. Each vacancy from the general list has a detailed description with requirements for candidates and a list of main duties.

03. Custom illustrations

Our design team drew all the illustrations on the website. We analyzed the overall style and branding of the company and drew illustrations accordingly. Such customized pictures increase users’ interest and provoke them to stay longer on the site.

Results:

Creating a website design that converts more

During the cooperation with our client, our design team has provided a comprehensive online web solution for the Australian loan market according to the specific business and design requirements. Our reasonable approach to resource management and extensive design experience across the financial sector helped the client implement the design vision with less cost, time, and effort. We completely redesigned the web pages, built a clear product logic, and created a design that converts more. Thanks to our valuable contribution to the project, our client has reached a wider audience and received an increased demand for loan services.

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